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Cosmetic Product Packaging: What You Need to Know

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There’s a reason why the job outlook for cosmetologists is expected to grow by 11% over the next decade. We rely on these professionals to keep us looking great.

If you’re a cosmetologist that recently developed a product, you’re likely eager to start selling it. However, the next step is to create eye-catching cosmetic product packaging.

If you feel overwhelmed by this process, you’re in the right place. This article will walk you through the basic product packaging tips for your new product. Let’s get started!

Create Packaging That Stands Out

When packaging for beauty products, you want to do everything you can to stand out from the competition. Sometimes the less-is-more approach works for this.

Minimalistic styles, white colors, and typewriter font can create an understated effect that draws the eye. Of course, if you prefer bright and loud, don’t be afraid to go in that direction, either.

It can also pay off to create bottles and packaging that look unusual. For example, you might put perfume in a glass bottle that looks like a hand grenade. This type of presentation can be just as enticing as the actual product.

DIY or Professional Designer

Not everyone has the budget to hire a professional designer for their cosmetic product packaging. That being said, you need to be careful if you go the DIY route.

If you create a subpar-looking product, people are going to avoid it. In these cases, it can be appropriate to bite the bullet and look for an affordable designer for design tips.

However, if you have design skills, then feel free to put them to good use.

Don’t Forget to Include Legal Information

In order for your cosmetic product to be FDA-compliant, you will need to include some important legal information on the packaging. This includes things like:

  • Expiration labels
  • Brand copy
  • Ingredients
  • Government warning labels
  • Images and graphic

If your product is vegan, animal cruelty-free, or organic, you should consider putting this information on the packaging as well. That way it appeals to shoppers that look for these types of labels.

Find a Quality Printer

At the end of the day, it doesn’t matter how much effort you put into your cosmetic product packaging. If you go with a subpar printer, it can completely derail all the hard work you put into making the package look good.

So, look for a business that specializes in cosmetic label printers. That way, you know they have the experience in the beauty industry to make all of your brandings stand out.

Appreciate Learning About Cosmetic Product Packaging? Keep Reading

We hope this article helped you learn more about creating cosmetic product packaging. Remember that it doesn’t matter how perfect your product is. If the packaging is off, the product is going to fall flat.

However, as long as you follow the advice in this article, then you’re off to a good start. Want more business and marketing content? If the answer is yes, keep exploring our website to find dozens of similar topics.

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